Everhaze's PR CRM: A Game Changer in Media Engagement and Client Experience
In the rapidly evolving PR industry, organisations are realising the value of comprehensive customer relationship management (CRM) systems. Everhaze has taken significant strides in the space with its bespoke PR CRM system for the Irish and UK marketplace. Our innovative PR CRM tracks media engagement, published coverage, opportunities, client campaigns, and activity, all instrumental in an organisations or clients PR strategy.
Take a closer look at the unique features of Everhaze's PR CRM and its effectiveness across hierarchy levels, right from the Director to the Account Executive level.
Unwavering Media Engagement Tracking
Everhaze's PR CRM offers an unprecedented level of transparency in media engagement tracking. By keeping an eye on all interactions with journalists, influencers, and media outlets, the system maps the overall media outreach strategy. This feature ensures that all media engagements are tracked in real time, and the effectiveness of PR campaigns can be accurately measured.
Seamless Publication Coverage Monitoring
Everhaze’s CRM offers an integrated system that tracks and archives published coverage. This function allows organisations to quantify their media exposure and tie it directly to the efforts of their PR campaigns. Moreover, it aids in analysing the overall effectiveness of the PR strategy and fine-tunes future media approaches based on the data at hand, right from tier-one media to hyper-local publications.
Proficient Opportunities Analysis
The CRM efficiently identifies opportunities for media engagement by leveraging historical data and insights. This functionality not only helps in identifying the sources that result in good ROIs but also gives a clear picture of the missed opportunities or underperforming strategies. This insight enables teams to better align their PR initiatives leading to effective resource utilisation.
Insightful Client Campaigns and Activity Tracking
Everhaze's CRM, with its built-in client campaigns and activity tracking features, enables teams to track the complete lifecycle of a PR campaign, from its conceptualisation stage to the end results. This holistic perspective supports an objective evaluation of the campaign performance and helps in identifying gaps. Additionally, it supports accurate and timely client reporting, thereby enhancing client experience.
Impact from Director to Account Executive Level
Everhaze’s PR CRM isn’t just a tool meant for account executives who are knee-deep in daily PR activities. It’s a valuable asset at various levels of the organisational hierarchy.
For a director, the CRM offers insights into the overall functioning and effectiveness of their PR strategy at a glance. It provides a high-level overview of media engagement, campaign performance, and ROI, ensuring strategic decision-making is data-driven and well-informed.
Account executives can significantly benefit from the consolidated information provided by the CRM. It provides real-time updates on media engagements and client campaigns, freeing them from cumbersome manual tracking. Equipped with this tool, they can focus more on strategic initiatives, optimising client relationships, and boosting media exposure.
Get ready for the future
Everhaze's PR CRM is an embodiment of a futuristic approach to public relations. It is a game-changer that truly drives PR efforts and optimises approaches at each level of an organisation. In a sphere where PR campaigns' success heavily relies on data-based inputs and real-time tracking, Everhaze's CRM has emerged as a holistic solution. It adds significant value, right from the director level to account executives, by harnessing data intelligence to drive strategic PR decisions, thus propelling the organisation's PR efforts to new heights.