Reputation Management
From Mentions to Meaning: Intelligent Reputation Management
Monitor reputation shifts, see which messages convert, and understand how coverage connects with your audience.
Narrative Tracking
Visualise how your key messages land, and track your brand narrative with our live dashboard
What You Can Do with LUMINaiT
Message Conversion
Identify how your messages are picked up across all media channel, track competitor messaging and action narratives that need attention.
Outlet Intelligence
Identify the outlets driving your coverage, track their tone and reach, and discover which publications move the needle
Competitor Analysis
Monitor competitor coverage, compare narrative traction, and uncover gaps or opportunities in how your brand performs against others
Why Teams Trust LUMINaiT
LUMINaiT helps teams cut through the noise by tracking narratives, measuring message impact, and surfacing reputation signals that matter. With intelligent dashboards and clear insights, it brings confidence to every comms decision.
95% message identification rate |
<2% error rate in sentiment classification across monitored coverage
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15 Reporting Metrics
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95% message identification rate | <2% error rate in sentiment classification across monitored coverage | 15 Reporting Metrics |
What Our Clients Say
"Everhaze's extensive media database across Europe has been a game-changer for our PR efforts. Its comprehensive and up-to-date listings have enabled us to connect with the right journalists and outlets, amplifying our message across the continent."
Lars Kitzmann, PR Director, Euro Comms
“Everhaze has empowered our internal marketing team to take on PR outreach initiatives that were previously outsourced. The platform's intuitive interface and comprehensive media database have made it easy for our team to identify and connect with relevant journalists, significantly improving our brand's visibility."
Paul Fadden, CEO, Ticketsolve
“Everhaze has revolutionised our tech PR efforts. Its combination of media monitoring and coverage book generation has saved us countless hours and made sure we stay on top of our media presence.”
Luke Jennings, Communications Manager, Minister for Sport and Physical Education
Explore LUMINaiT
Whether you’re tracking sentiment shifts or message performance, we’ll show you how it works. Join a live session to explore narrative tracking in action, or request a personalised walk-through built around your brand’s unique reputation goals.
FAQs
What is narrative analysis in communications?
1
Narrative analysis examines how issues, themes and framing develop across media coverage over time. Rather than focusing on individual mentions or sentiment alone, it looks at patterns in how stories are constructed, repeated and reinforced, helping organisations understand the broader context shaping public perception.
How is narrative analysis different from sentiment analysis?
2
Sentiment analysis typically classifies coverage as positive, negative or neutral at a point in time. Narrative analysis goes further by examining how themes, language and framing evolve across outlets and channels, providing insight into why coverage is taking a particular direction and how narratives are forming or shifting.
What does LUMINaiT analyse?
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LUMINaiT analyses media coverage tracked through Everhaze’s monitoring platform, grouping content by themes, topics and narrative patterns. This allows communications teams to identify dominant narratives, emerging issues and changes in framing across Ireland and the UK media landscape.
Who is narrative analysis useful for?
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Narrative analysis is particularly useful for public sector organisations, NGOs, regulated bodies and senior communications teams that need to understand reputational context, policy framing or issue development over time, rather than relying solely on volume or sentiment metrics.