Advertising Value Equivalent in the AI Age
Few metrics in public relations provoke as much debate as Advertising Value Equivalent (AVE)…
Applying the Barcelona Principles with Everhaze
The refreshed Barcelona Principles V4.0 reaffirm a long-held truth among experienced PR professionals…
How to Measure PR Impact: Moving Beyond Outputs to Evidence
Measured properly, PR impact is not revealed by a single data point, nor by a dashboard full of disconnected metrics…
How to measure the damage of a PR crisis
When a PR crisis breaks, attention is immediate and intense…