What Is Public Relations Now? Trust, Credibility and Narrative in the AI Age
We all know what “PR” is — but what is it now, really?
Storytelling: How does a PR Agency Work?
Have you ever thought about how brands end up in newspapers, podcasts, or popular online publications?
Hiring trends in PR in the AI age
Reports regarding the demise of the public relations industry are greatly exaggerated…
The Role of a PR Manager in a Data-Driven Era
Today’s PR manager operates at a busy intersection…