Hot Leads: Know Who’s Considering Your Story
In the fast-moving world of media relations, timing is everything. Imagine knowing exactly which journalists or newsrooms are actively engaging with your pitch before they even respond. With Hot Leads, Everhaze’s latest feature, PR professionals can now get real-time insights into which media contacts are interested in their stories.
What Is Hot Leads?
Hot Leads is a powerful email tracking tool integrated into Everhaze’s media database, designed to give PR pros a competitive edge. It lets you see who has opened your email, clicked on links, or forwarded your pitch, so you can focus your efforts where they matter most.
Instead of sending out press releases into the void and hoping for a response, Hot Leads helps you identify journalists who are actively considering your story, allowing you to follow up at the perfect moment.
See whos sharing your content without replying to prioritise followups
How It Works
Send Your Pitch – Use Everhaze to reach out to your media contacts.
Track Engagement – Get live updates when a journalist opens your email, clicks a link, or forwards it.
Prioritise Follow-Ups – Focus on the hottest leads, those who have shown interest but haven’t replied yet.
Refine Your Approach – Identify what works and tweak your messaging based on real engagement data.
Why It’s a Game-Changer for PR Teams
No More Guesswork – Stop wondering if your email got lost in a cluttered inbox. Now you know who’s interested.
Perfect Follow-Up Timing – Journalists are busy. Following up at the right moment increases your chances of getting coverage.
Stronger Media Relationships – Understanding what catches a journalist’s attention helps you refine your pitches for future outreach.
Data-Driven PR Strategy – See which types of stories, subject lines, or pitches get the most engagement and optimise accordingly.
The Future of PR is Smarter, Faster, and More Strategic
With Hot Leads, PR professionals no longer have to rely on blind follow-ups or mass emailing tactics. Everhaze is putting real-time media engagement insights at your fingertips, ensuring your stories land where they matter.
Are you ready to stop guessing and start knowing? Try Hot Leads today and see the difference for yourself.
Want a demo? Contact us at james@everhaze.com or visit www.everhaze.com