Applying the Barcelona Principles with Everhaze
The refreshed Barcelona Principles V4.0 reaffirm a long-held truth among experienced PR professionals…
How to Measure PR Impact: Moving Beyond Outputs to Evidence
Measured properly, PR impact is not revealed by a single data point, nor by a dashboard full of disconnected metrics…
How to measure the damage of a PR crisis
When a PR crisis breaks, attention is immediate and intense…