Campaign Overview

From 29th June 2025 to midday 24th September 2025

After a quiet period in the run up to her entering the race Heather Humphreys is maintaining a consistent, locally driven presence on radio, sitting a touch behind the front two on overall mentions but posting the highest Local share of the field. In practice, that means you’ll hear her name most often on county stations, with stead, but lighter, appearances on national talk shows. Geographically, her footprint is selective but clear: Cavan stands out as a stronghold, with competitive volume in Cork and Leitrim, and a scattering of additional counties where she’s regularly in the conversation even if the lead changes day to day. On county leaderships she holds a smaller set of wins than rivals, but many markets remain single-digit battlegrounds, so momentum can shift quickly on the back of a few prominent segments. The defining feature of her profile right now is tone: she records the most favourable net sentiment across the three, helped by measured, policy-forward framing on a handful of high-reach programmes and a generally even treatment across local talk. You’ll still find critical items inevitable in a busy race, but they tend to be offset by neutral reporting and positive context pieces that speak to experience and steadiness. In outlets terms, her coverage is spread rather than concentrated: local news strands provide frequent touchpoints, while national shows surface at a lower cadence but can be disproportionately helpful when the tone lands well. Altogether it adds up to a campaign that’s highly audible in local Ireland, competitively present in larger counties, and performing well on sentiment, a combination that can compound as awareness builds. Want to see it in one glance? Explore the live charts below for her Share of Voice versus other candidates, a county map highlighting where she’s ahead (and by how much), the programmes that mention her most, and a simple sentiment tracker that shows how positive, neutral and negative coverage balance out over time.